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Bringing mental health services to the public for PHE

Challenge

Poor mental health is a significant issue in England – one in four people experience mental health problems at some point in their life.

PHE came to us to create campaign content that focused on mental health literacy, driving the conversation forward and encouraging action – called ‘Every Mind Matters’.

Solution

We ultimately provided a massive amount of collateral and content for the campaign:

  • A refreshed look and feel for EMM Mental Health
  • In-house design support to create the One You online quiz
  • End-to-end production of a series of videos, including case study filming and an animated content launch video for the new tool

Our digital teams also designed the front end of the EMM tool so that it was easy and quick to use – with five questions that generated an action plan with simple tips.