Striking health initiative identities for PHE
Challenge
PHE wanted to present eight examplars to the public – eight new initiatives or ‘pillars’ that brought their aims to life.
We were asked to create a unique, striking visual identity for each examplar, to bring their proposition to life, raise awareness of the organisation, and educate people in and around the health sector.
Solution
This was a difficult task, due to the complexity of messaging and level of detail around each examplar. Initially we were asked to create simple infographics – but after consideration, we recommended a full suite of videos for each channel, to help us get the key messages across in an easily digestible fashion.
Our animation teams worked with PHE to craft a strong, compelling message for each examplar, resulting in eye-catching video content.