Boosting sugar awareness on socials for PHE
Challenge
PHE asked us to craft an exciting mini-campaign of social content, targeted at mums – helping raise awareness of the sugar content in kids’ drinks and snacks.
We were also tasked with promoting the handy new Change4Life food scanner app.
Solution
The messaging needed to feel natural.
We crafted scripts and storyboards, and then cast real mums and kids – enabling them to improvise interactions.
Our creative teams directed, shot, edited and animated the x4 short social films, with a focus on immediacy and key messaging. Working to a tight schedule, we also provided bonus content for rollout alongside the campaign.
