Giving the lowdown on higher education for DiscoverUni
Challenge
The Office for Students had begun the process of launching a new Discover Uni service website but did not have a defined identity for the brand or cohesive launch approach for announcing the brand to market. They needed APS to help pull it all together in way that would resonate with their hard to reach audiences.
Solution
Using the brand equity already established we worked with Office for Students to:
- Produce a widened-out colour palette and logo identity that best communicated their brand ideas
- Produce four case study films that had a consistent “real and honest” tone of voice, look and feel for their audience
- Produce a suite of launch collateral that included a benefits-lead campaign hook that could be sent out to their audience as launch packs
- Produce customisable social assets so they could create targeted communications during and after the launch.
