Bringing digital redbooks to life for the NHS
Challenge
The new NHS’ digital redbook initiative aims to gather important data for and about young mothers and their pregnancies in one secure place.
We were tasked with crafting some animations that communicate the benefits to mums and their healthcare providers.
Solution
The tone needed to be light, encouraging and simple. We developed a few options for animation and illustration styles – once chosen, we scripted, storyboarded, illustrated and animated two videos to communicate to the different audiences.